Contact
- Email: info@peggypease.com
- Phone: 602.831.8026
- Scottsdale, Arizona
Client: SAYoga Responsive Website
Abu Dhabi based yoga therapist needs website to promote
her services and inform potential customers.
UX/UI DESIGN
SAYoga Branding and Website Design
Project Overview
www.SAYoga.online was launched in late 2021 by Yoga for the Special Child® instructor, Valentina M. as a way to reach and educate potential clients. This was an end-to-end design project from branding, UX research, content audit, web design and development, as the client was in the initial stages of building her business.
The Solution:
Build a new website from the ground up that addresses potential SAYoga clients questions, needs, and concerns. Focus was on communicating information, creating trust, and nudging potential clients to contact stakeholder for more information and/or book an appointment.
My Roles:
UX Research, Branding & Logo Design, UI Design, WordPress website development
Tools:
Miro, InVision, Figma, Affinity Designer, WordPress CMS, HTML, & CSS
Timeline:
6 Weeks
Link to WebsiteDISCOVER
Stakeholder Interview
During the kickoff meeting the client expressed the need to create an informational website to help educate potential customers. Based in the Middle East, she mentioned that many local residents were not familiar with yoga, or how it might benefit their special needs child. She remarked that many wanted her to “fix” their child.
In addition, the client wants to expand her client base, and saw that a website is a way to reach more potential customers, build trust, and be a useful resource.
Based on the demographics and pain points of her current clients, I created a persona to ensure that the stakeholder and I are designing for the correct audience.
Competitor Analysis Brief
STRENGTHS
- Offers pediatric occupational therapy as well as physiotherapy
- 2 "State of the Art" facilities
- Staff MDs can oversee treatments
- Also offers speech/language and psychiatric therapies
WEAKNESSES
- Does not offer in-home visits
- Does not offer yoga-based therapies
Yogaone Studio
STRENGTHS
- Classes for kids and teens designed to build strength and flexibility, promote positive body image, and reduce stress
- 2 locations in Abu Dhabi
- Private instruction offered
WEAKNESSES
- Does not offer Yoga for the Special Child®
- Must come to yoga studio
Shweta, personal yoga trainer
STRENGTHS
- Will conduct private in-home yoga sessions
- Speaks English, Hindi, Bengali
WEAKNESSES
- Does not have Yoga for the Special Child® training
SAYoga is in a unique position, as there are no other practicing Yoga for the Special Child® instructors in the UAE. While there are a few indirect competitiors, none offer the specialized theraputic form of yoga for special needs children and adults in the home environment.
Hypothesis
If a parent can learn more about yoga and how Yoga for the Special Child® can benefit their child, and if they have an easy way to contact stakeholder, then the will reach out and book and appointment or call for more details.
We know this to be true when we see:
- Caregivers will not believe that the stakeholder can "fix" their child, but will understand that this is a tool to enhance development of fine motor skills, communication, as well as improve body awareness, breathe capacity, movement, and flexibility.
- Parents will overcome their hesitancy to try yoga (not widely understood by many locals in the region) for their special needs child.
- Number of new clients will increase.
IDEATE
Feature Prioritization and Site Map
Because scope creep was a factor, I discussed with the stakeholder the priority components to impliment first, saving extras such as technique videos and a blog (which would need content development anyway) for later phases.
Wireframes
Because this was an informational website, I knew there would be a lot of text. I used the actual copy to create the layout, just to make sure everything fit and looked good rather than using filler text.
Style Guide and UI
TEST
Accessibility Testing
Because the stakeholder caters to a very special demographic, I wanted to ensure her website was WCAG compliant and as accessible as possible. While her primary audience are parents of special needs children, she also has a few adults clients as well, and they are all tech savvy. I used a relatively large (18pt), san-serif font but initially the background was too light to provide enough contrast.
All images have alternative text added for screen readers, and the green and brown color scheme was specifically chosen to be soothing and not agitate those with autism spectrum disorder.
User Testing
User testing feedback was positive overall. The client tested the website with a focus group and none had difficulty navigating the website, or downloading the Registration Form pdf.
The amount of information presented was enough to inform testers without being overwhelming.
All users expresses 100% confidence if they were to contact stakeholder for an appointment.
CONCLUSION
After the design phase was over I built and launched SAYoga.online using WordPress CMS. I've embedded Google analytics for SEO tracking and have tested all links and proofed the site for errors and typos. At this time - while the site is live, it is not indexed, as the stakeholder has put her business on hold due to the latest Covid-19 wave. She felt the health of her vulnerable clients is too precious to risk by inadvertently exposing them. Plans are to re-start in the Fall '22.