Tucson non-profit gets a colorful and organzational revamp.
Rainbow Service Dogs is a Tucson non-profit organization that helps those who need a service dog obtain and train one for themselves. The current website was a wealth of information and images, unfortunately it was poorly organized and very difficult to find specifics. The donation link was nearly inaccessable.
The website was taken apart and rebuilt from the ground up. It was reorganized, the donate call to action made more prominent, and more pictures of dogs included.
Michelle K, Kayla M, Christina G, Peggy P.
UX Research, Ideation & Prototyping, and FE Development
3 Weeks
Our project started with an audit of the current website, and while there was a great deal of information, pertinent facts seems to be scattered here and there. We conducted a competitor analysis and heuristic evaluations and user surveys were created and posted on social media. One-on-one user interviews conducted and data gathered. Probably most exciting, was an hour long conversation with the director of Rainbow Service Dogs, Kelley Fecteau.
One of the biggest takeaways from my interview with Kelley was that as a non-profit they rely heavily on donations to cover operating expenses.
The website however, only had 1 working donation link, and it was at the bottom of the Suzanne J Perry Scholarship page.
We gathered both qualitative data from user intervews and testing, and quantitative data through a Google survey.
Specifically we were interested in learning:
Our Findings (32 respondents):
Website Testing Findings:
Testers gave up trying to find donation/Paypal link, got confused in several places, and declared the site to be, "A mess".
More that one tester remarked that the amount of information on the site was , "Overwhelming".
Tammy Sullivan, 53
Loan Officer and single parent
Tucson, AZ
Tammy is a single parent to a teenage son and a dog. She loves being outdoors, spending time with her family, and is a “dog person”. She’s has a big heart, successful career, and is in a good financial position to help those in need.
Our Persona thinks it’s important for people with disabilities to have a service dog. Helping those in need is very gratifying for her, as she knows what it’s like to struggle.
As a dog lover Tammy is interested in supporting organizations that involve dogs.
Tammy wants to find ways to help and donate, and needs a website that she can easily navigate, learn about ways to help, and trust with her donation.
Though our user is very interested in helping organizations that train service dogs for people with disabilities, she is equally discouraged by websites that are off-putting, difficult to navigate or confusing. Her interest in donating to Rainbow Service Dogs is therefore jeopardized by her aversion to an unappealing website experience.
By showcasing the inspiring initiatives of Rainbow Service Dogs, clarifying the navigation and website organization, and emphasizing the "Donate" call to action, we believe users will be more willing to get involved and donate.
After auditing the website, we reorganized content and pages into more a more logical, visitor friendly structure. This led to renaming most navigation links as well.
After clickable prototypes were built in Figma, we wanted to test how our reimagined site would work.
User Testing Feedback:
While coding is not necessarily a UX/UI skillset, we did fully develop our site. I include this portion in my case study as it was one of my largest contributions to the project.
The site was built using Bootstrap 4, HTML, CSS, and a little JavaScript.
You can see our solution (hosted on GitHub) by clicking the link below:
Link to Site
Wow! what a ride this project was. The research that was so challenging in those first few weeks is now almost second nature. Analysing data, both qualitative and quantitative, digging into a problem, and really understanding a users’ perspective are skills that can’t be unlearned. I’m impressed that our team pulled this website off when just 6 months ago we were all rank UX/UI beginners.
This isn’t to say it was all smooth sailing however. The biggest challenge we all faced was the sheer amount of work that needed to be done in such a short time. It wouldn’t have been possible if we didn’t each give 110%. We all have different strengths and weaknesses, and as a team we had each others back.
Moving forward we plan to present the site hosted on Github to Kelley, the director of Rainbow Service Dogs, and if she is interested volunteer to really redesign her present site. Either way this has been a rewarding effort, as a team building exercise, practicing UX and UI design abilities, and honing our presentation skills.