Peggy Pease
Arizona based Multi-Disciplinary Designer with 5 years freelance graphic and web design experience. Proficient in design thinking, wire-framing, and prototyping, I conceptualize and create end-to-end design assets. I have a unique perspective having lived and worked in the Middle East for over a decade. That culturally immersive experience refined my ability to empathize and work with a diverse group of clients and stakeholders.
Skills
Research
User Research, Heuristic Analysis, User Journey, Wireframing, Prototyping, User Testing, Persona Creation.
Visual
Graphic Design, UI Graphics, Sketching, Storyboarding, Typography, Photography.
Development
HTML5, CSS3, Bootstrap, WordPress.
Tools
Adobe Suite, Affinity Designer, Figma, Sketch, InVision, Miro, Visual Studio Code.
User Research, Heuristic Analysis, User Journey, Wireframing, Prototyping, User Testing, Persona Creation.
Graphic Design, UI Graphics, Sketching, Storyboarding, Typography, Photography.
Development
HTML5, CSS3, Bootstrap, WordPress.
Tools
Adobe Suite, Affinity Designer, Figma, Sketch, InVision, Miro, Visual Studio Code.
HTML5, CSS3, Bootstrap, WordPress.
Adobe Suite, Affinity Designer, Figma, Sketch, InVision, Miro, Visual Studio Code.
Projects
SAYoga.online - Responsive Website Design | Website Link
- Conducted UX research to develop intuitive and elegant user
experience (desktop and mobile). Designs tested with focus group.
Created custom UI design system, logo, icons, and branding.
Developed and launched website using WordPress.org.
- Tools: Figma, Affinity Designer, InVision, Visual Studio Code, WordPress.
Arizona Department of Veterans' Services - Responsive Website Redesign | Link to Case Study
- Special attention was paid to reorganizing Information
Architecture and Navigation while creating a pleasant and more intuitive
user experience.
- Responsible for all phases, including but not limited to,
user research, heuristics evaluation, ideation, wire-framing, and UI design.
- Tools: Miro, Figma, Affinity Designer, and InVision.
- Conducted UX research to develop intuitive and elegant user experience (desktop and mobile). Designs tested with focus group. Created custom UI design system, logo, icons, and branding. Developed and launched website using WordPress.org.
- Tools: Figma, Affinity Designer, InVision, Visual Studio Code, WordPress.
- Special attention was paid to reorganizing Information Architecture and Navigation while creating a pleasant and more intuitive user experience.
- Responsible for all phases, including but not limited to, user research, heuristics evaluation, ideation, wire-framing, and UI design.
- Tools: Miro, Figma, Affinity Designer, and InVision.
Experience
Self Employed
Dubai, UAE | Carefree, AZ | 2016 - present
Freelance Graphic & Web Design
Craft marketing and business collateral using the latest design software from initial concept to final product including branding, logo and web designs. Collaborate closely with clients to produce custom advertising and business assets.
Dubai Service Excellence Scheme
Dubai, UAE | 2009 - 2014
Mystery Shopper
Discretely observed and interacted with employees
both in commercial and government service sectors. Collected and
documented data on customer experience touchpoints, including first
impressions, brand perception, and service consistency. Reported directly
to the Municipality of Dubai.
Education
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University of Arizona, Continuing and Professional EducationUX/UI Design ProgramCertificate of Completion
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Southern New Hampshire University | OnlineBachelor of Arts, Graphic Design and Media Arts
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Northern Arizona University | Flagstaff, AZBachelor of Science, Arts Administration